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Monday, November 29, 2010

Educational Websites Create Trust

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Today is Cyber Monday in the USA. It's said that after a 3 day weekend of holiday gift shopping in local stores, Americans will secretly spend several hours of their work day today shopping on the internet for the things they could not find over the weekend.

This is the day that the e-commerce websites have waited for; this is the day that e-commerce sites find out if their website is attractive, or if the navigation works, or if they have the right prices, or if their AdWords campaigns are on target.

Perhaps it's not a make-or-break day for e-commerce sites, but it sure is a good barometer early enough in the season to review analytics and make changes.

On the other hand, the brick and mortar stores are either reveling or reeling from the last 3 days of sales.

Starting today, and continuing for the next few da...
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AT: 11/29/2010 12:58:00 PM   0 COMMENTS
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