Improve Your Jewelry Business | Jewelry Industry Newsletter

One month ago today, I introduced the 2015 Holiday Run-Up with the premise that this year you could create several specialized marketing campaigns, or micro-campaigns, focused on singles products or groupings of products. Implementing the micro campaigns would require lots of product photography, correctly targeting your customers, writing lots of product content, sharing that product content to social media, coordinating...
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AT: 10/26/2015 08:40:32 AM 0 COMMENTS

TAGS: 2015 HOLIDAY RUNUP, ACCIDENTAL DISCOVERY, ADVERTISING, ADVERTISING CAMPAIGNS, ADVERTISING IDEAS, ADWORDS, ADWORDS EXPRESS, BLOG IDEAS, BRANDING, BUILDING WEBSITE CONTENT, CUSTOMER ACQUISITION, DONATIONS, FACEBOOK, FACEBOOK ADS, FACEBOOK AUDIENCE TARGETING, FACEBOOK IMAGE GRID TOOL, FACEBOOK PAY TO PLAY, FACEBOOK RETARGETING, GOOGLE ADWORDS, GOOGLE ADWORDS EXPRESS, GOOGLE PLUS, HOLIDAY FACEBOOK MARKETING, HOLIDAY IDEAS, HOLIDAY MARKETING, HOLIDAY SEASON, HOLIDAY SEASON 2015, HOOTSUITE, INSTAGRAM, MARKETING CHANNELS, MICRO-CAMPAIGN, PINTEREST, RETAIL JEWELRY STORE, RETURN ON INVESTMENT, ROI, SOCIAL MARKETING, SOCIAL MEDIA, SOCIAL MEDIA FOR JEWELERS, SOCIAL MEDIA SYSTEMS, TWEETS, TWITTER

RELATED TOPICS: Jewelry Websites, Holiday Season

Thursday, April 02, 2015

Build Links When Sponsoring Local Events and Acquiring Customers

by Matthew Perosi

This is the #ThrowbackThursday edition of the Daily Golden Nugget. This week, I'm jumping back to Nugget Number 93 from December 1, 2010. The topic is Trading Links with Local Businesses.

Linking to Avoid

Google has placed heavy penalties on websites that use link building to affect their ranking. The VIEW FULL GOLD NUGGET

AT: 04/02/2015 12:59:01 PM 0 COMMENTS

TAGS: CHARITY, CHARITY EVENTS, GIFT CARDS, SPONSORSHIP, DONATIONS, ADVERTISING IDEAS, BUILDING WEBSITE CONTENT, CONTEXTUAL LINKING, DEMOGRAPHICS, GOOGLE PENGUIN, INBOUND LINKS, LINK BUILDING, LINK BUILDING SUGGESTIONS, LINK CREDIBILITY, LINK-BUILDING, LINKS IN PAGE COPY, LOCAL BRANDING, MARKETING, OFF-SITE LINKING, OUTBOUND LINKS, PAGE LINKING, PAID LINKS, SEO LINK BUILDING, TBT, THROWBACKTHURSDAY

RELATED TOPICS: Jewelry Websites, Link Building

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