This is the Throwback Thursday edition of the Daily Golden Nugget. Today I'm jumping back to Nugget number 55 and the topic of
money sites.
The topic of marketing funnels came up during the 2015 JCK Talk on
multi-channel marketing. The original idea of a marketing funnel was that you would reach a lot of people with a broad scope...
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So it turns out that
your home page is good at attracting visitors, but not turning them into customers. It's a fact that the most visited pages of your website are really bad at convincing people to stay, or to go further towards turning into customers.
Good calls to action are what drive people further into your website. Without them, your website just flounders. Sadly...
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