A reader recently wrote in and asked if they should archive their sales notices on their website, or just delete them. There's no easy answer to this question because it all depends on how you made the announcement. Let's explore some of the reasons when and why to archive those notices.
Types of Notices
The question at hand is very general and does not specify if they wanted to archive a web page, a social media post, an email newsletter, or a sales email so I'll cover all three fo... VIEW FULL GOLD NUGGET
The meta descriptions are the approximately 150 character descriptions you see in the search engine results pages. What you put in the meta descriptions does not count towards your search engine optimization; rather, it's there simply to exp... VIEW FULL GOLD NUGGET
In yesterday's Nugget, I gave you 4 ways to prepare for ecommerce. Long before you get to the ecommerce state, you need to have a perfectly working website that reflects how your business operates and the customer service you provide. To help you achieve that today, I'm giving you 5 ways to improve your website.
For this week's #ThrowbackThursday, I'm jumping back to my August 2011 topic of Landing Pages that I explained here and here.
Website redesign and ad specific landing pages are more important than ever. I use video and heatmap tracking on several of my customer websites to... VIEW FULL GOLD NUGGET
This is another edition of the Friday Website review edition of the Daily Golden Nugget. Each week, I use Google Chrome in incognito mode to search out a random retail jeweler from around the U.S., and then I review their website.
I never know what I'm going to find when I start these reviews. My hope is that I can illustrate one of my previous Daily Nuggets with a live example.
My search began this week with the phrase "jewelers in Evergreen, CO" and saw this as my search results:
This is the Friday jewelry website review where I find a random retail jeweler and review their website for design, usability, and SEO. In each one of these reviews, my goal is to show how the information from my other Daily Golden Nuggets can be directly applied to a website.
This week, I'm using the Google Chrome browser in incognito mode to search for "jewelers st joseph mo." Here's a snapshot of the results:
Success often leaves footprints. If you want to achieve higher success rates in your business, you can attempt to copy the strategies that similar businesses are using to achieve their apparent success.
As a retail jeweler, you would have to closely examine what your local competitors are doing, particularly if you feel they are more successful than you are. You could study their websites and marketing, but many times the success of a store also depends on the customer service provided by all the staff.
This is the third part of my Daily Golden Nugget series outlining a potential marketing plan for the upcoming holiday season. The first part explained how to select the items to promote during the holidays. The second part detailed how to set up your newspa... VIEW FULL GOLD NUGGET
Over the last two weeks, we first covered email topics and then landing page concepts that could create a continued experience and answer questions presented in your emails. Let's now move on to the next step in your internet marketing for jewelers' education: Conversion Rates.
Way back on January 22, 2010 we published a brief vocabulary lesson explaining Conversion Rates. Here's the link http://bit.ly/nTn9NW in case you want to read it. That lesson names the following 6 potential methods of determining conversion rates:
1. Email Newsletter Signup 2. Question submitted through the Contact Us form 3. Registration for an event 4. Fill out a form to receive a discount offer via email 5. Comment on your blog 6. Setting up a wish list
This Nugget is one in a multi-part series about email marketing and landing pages to capture customer attention and increase business for retail jewelry stores.
Every email you send needs some sort of additional call to action. Every email should not be viewed as just an email solicitation; instead, it's the first contact for a larger marketing campaign. Call it the tip of the iceberg, if you will.
In the email, offer a link for the person to continue reading on a well designed landing page; that is the second step of your marketing campaign. Let's break down some elements of what you could have on that landing page.
Good Landing Page Elements 1. Appropriate campaign related photo/video 2. Relevant and interesting copy 3. Another call to action
"...articles are easy to follow and seem to have information one can use right away." -Ann, Gallery 4, Hamden CT
"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated." -Cheryl Herrick, Global Pathways Jewelry
