It's time to kick off my yearly report of email subject lines throughout the holiday season. This is my breakdown of "Black Friday" emails throughout November 2014.
As part of my email tracking, I'm subscribed to hundreds of different email lists. Every month, I monitor trends and techniques to see how email marketing is evolving. During the month of November, I received almost 1000 emails building towards the launch of the holiday season.
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Christmas is just about 6 months away from this week and already people are starting to search online for holiday gifts. We're going to continue our discussion from yesterday and provide a few more ideas.
Since 2009, Google's been compiling data about holiday shopping experiences and then publishing it through
www.google.com/think/insights. We're grabbing some of the important information and giving it to you with key takeaways. Unless otherwise noted, all the data presented here comes directly from Google's reports for retail stores.
Google referred to consumers as "Pavlov's dogs, trained for coupons." Like we explained yesterday, the consumer is always looking for some type of free offer or discount. You don't simply have to discount your jewelry. You could make them...
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