We're continuing on our journey to explain the effects of Google's Panda Update and how it changes the way websites are examined and ranked.

Until Google unleashed their Panda on the web all website ranking was based on a mathematical model that measured clear quantitative items like:

* How many inbound links does a site have?
* How many words are on each page of the site?
* How many times are important keyword phrases used on the page?
* Are your page titles written well?

As a SEO company, we will admit that it is easy to win in a mathematical numbers game if you know how to correctly count the numbers. Websites who have enough money to play the SEO numbers game rank well in Google all the time even though their websites might suck.

One of the most important numbers to play recently is counting t...
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Yesterday Google announced their Google+ (that's Google Plus) service which looks like their first large step into competing with Facebook. They also announced a major design change to all the Google services.

It seems Google did some heavy usability studies and we're going to take this opportunity to explain what they did, compare it to what we've previously said about usability, and perhaps you can learn something new.

We use the phrase "website usability studies" when referring to all the research that shows us how a person uses a website. This includes watching how they move the around the screen, what they click on, testing the same words in different colors, and changing images to see if one image is better than another.

Ultimately the usability studies tell us "what get's the click" so we can correctly design ...
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