In today's #ThrowbackThursday, I'm jumping back to April 2011 when I wrote about image sizes. You can read the old Gold Nugget
here. This is still a very relevant topic today that's worth revisiting.
In this age of high speed internet, there are many times when you can get a faster connection through the 4G on your smartphone than through the wired connection y...
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Good photography of your products is the only way you can sell your products online. Even if your website is ugly, good photography and good customer service will always sell jewelry.
However, there is a point of diminishing returns when it comes to your photography, and it has to do with the file sizes.
A typical jewelry product catalog will show a ring in 3 different sizes:
1. As a thumbnail on the browsing pages.
2. As a medium size image on the product description page.
3. As a large image when you want to zoom in to see details.
The lazy web programmer will use the same image for all 3 purposes, but there's a serious drawback to this. You would need to use the largest image, that is image #3, for all locations. Except that large image can be 600KB or more, and we've even seen images as large as 3MB.
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Photos and images can really spice up a website, well, that is they can spice up a website if they are done correctly.
Jewelry websites are especially vulnerable to poor quality product photos since jewelry photography is actually pretty tough.
We have a skewed opinion of jewelry photography, in that we believe it should be true to the item and not photo retouched. You don't want the customer opening their eagerly awaited online jewelry purchase to be met with disappointment because your photography was too good.
It's especially important to include some type of scaling comparison in your photography, like a coin or a pencil for example. Avoid using a real hand unless you actually hire a "hand model."
A professional photographer will charge anywhere from $25 to $200 per item photographed. It all depends on h...
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