In today's #ThrowbackThursday, I'm jumping back to April 2011 when I wrote about image sizes. You can read the old Gold Nugget here. This is still a very relevant topic today that's worth revisiting.
In this age of high speed internet, there are many times when you can get a faster connection through the 4G on your smartphone than through the wired connection y... VIEW FULL GOLD NUGGET
Good photography of your products is the only way you can sell your products online. Even if your website is ugly, good photography and good customer service will always sell jewelry.
However, there is a point of diminishing returns when it comes to your photography, and it has to do with the file sizes.
A typical jewelry product catalog will show a ring in 3 different sizes: 1. As a thumbnail on the browsing pages. 2. As a medium size image on the product description page. 3. As a large image when you want to zoom in to see details.
The lazy web programmer will use the same image for all 3 purposes, but there's a serious drawback to this. You would need to use the largest image, that is image #3, for all locations. Except that large image can be 600KB or more, and we've even seen images as large as 3MB.VIEW FULL GOLD NUGGET
Photos and images can really spice up a website, well, that is they can spice up a website if they are done correctly.
Jewelry websites are especially vulnerable to poor quality product photos since jewelry photography is actually pretty tough.
We have a skewed opinion of jewelry photography, in that we believe it should be true to the item and not photo retouched. You don't want the customer opening their eagerly awaited online jewelry purchase to be met with disappointment because your photography was too good.
It's especially important to include some type of scaling comparison in your photography, like a coin or a pencil for example. Avoid using a real hand unless you actually hire a "hand model."
A professional photographer will charge anywhere from $25 to $200 per item photographed. It all depends on h... VIEW FULL GOLD NUGGET
The internet changes every day and it's difficult to completely keep up with new technology. In jWAG we prefer to test out new things first and see if they are useful before simply reporting on the news like every other technology blogger is inclined to do.
However, last week Google made an announcement that is well worth reporting on, and one that certainly contradicts what we, and many other SEO professionals, have been saying for some time now.
So here it is: About 2 years ago Google announced that they would collaborate with Adobe to develop a way to read text from a Flash website, more specifically a SWF file. Then in June of 2009, Google announced that they had made strides with reading and understanding external files that are loaded into Flash. The more complex Flash files are built in layers, and sometimes the te... VIEW FULL GOLD NUGGET
Doing some research over the last few days we discovered something that we admit we should have known about. We're willing to admit when we make mistakes so we're openly publishing it since it's big enough news.
There's a continual argument regarding the support of Flash on website. Some web programmers love Flash, others hate it. To use Flash, or not to use Flash on your website? It's a heated debate akin to the typical arguments between the Republican and Democratic political parties in the United States.
Web programmers waited many years for Apple to come to an agreement with Adobe so the iPhone could display Flash sites. But we were all crushed on April 29, 2010 when Apple announced it would never support Flash, but that's old news and not what today's Nugget is about.
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